Press can be a powerful medium. Its power to influence opinion is almost unlimited, so naturally, having a press presence can be an advantage in the face of competitors. The accrual of coverage can also generate interest amongst press bodies, which will likely result in widespread coverage in the future.
Having such presence comes at a generally low cost, and the benefits are immense. First of all, you can increase your company’s visibility greatly. From small, to medium businesses, and worldwide corporations alike, all businesses benefit from reaching and creating interest for their consumers.